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For Immediate Release

With Poison Prevention in Mind, Mr. Yuk Debuts His Own Version of Trendy "Awareness" Bracelets Sweeping the Country

Bracelets available through the Pittsburgh Poison Center at Children's Hospital of Pittsburgh

Following in Lance Armstrong's fashionable footsteps, the Pittsburgh Poison Center at Children's Hospital of Pittsburgh today unveiled neon green Mr. Yuk "awareness" bracelets.

The bracelets feature Mr. Yuk's scowling image and give children, parents, senior citizens, babysitters and even pet owners immediate access to the national toll-free number to be used in poisoning emergencies - 1-800-222-1222. Dialing this number routes callers to their local poison control center, which can provide life-saving help in a poisoning emergency.

The popular yellow Live Strong bracelets sold through the Lance Armstrong Foundation have spawned many similar efforts with the goal of raising awareness and support for causes like breast cancer, the war in Iraq, and now Mr. Yuk for poison prevention. These bracelets have become collectors' items for children as well as adults.

"These awareness bracelets have become extraordinarily popular and are worn by millions of people all over the country," said Edward P. Krenzelok, PharmD, director of the Pittsburgh Poison Center (PPC) at Children's. "With the Mr. Yuk awareness bracelet, we're not only raising awareness and support for poison education, we're also giving people instant access to poisoning emergency number."

Nationwide, there are more than 2 million poisonings reported to poison centers annually and more than half of those occur in children younger than 6, according to the American Association of Poison Control Centers. Last year, 41 children died from poisonings. In 2004, the PPC received more than 109,000 poisoning exposure and information calls.

To prevent accidental poisonings, Mr. Yuk was created at Children's 34 years ago. With his scowling green face, Mr. Yuk has become the world's instantly recognizable symbol for poison prevention. Last year alone the PPC distributed more than 5 million Mr. Yuk stickers and 280,000 poison prevention and education brochures.

The Mr. Yuk bracelets were unveiled in March to kick off national Poison Prevention Month. They are available throughout the tri-state region including some Sam's Club and Wal-Mart locations, as well as the Pittsburgh Zoo and PPG Aquarium. The bracelets also are available for order online at Children's Web site, www.chp.edu  or www.mryuk1.com.

Contacts:
Marc Lukasiak, 412-692-5016, Marc.Lukasiak@chp.edu
Melanie Finnigan, 412-692-5016, Melanie.Finnigan@chp.edu

Last Update
February 25, 2008
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Last Update
February 25, 2008
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