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News Releases

For Immediate Release

Thousands of Middle School Students Tune Into Road Radio - a New Program That Targets Risky Teen Behaviors

Program is a collaboration between Children's Hospital and Edgar Snyder & Associates

Children's Hospital of Pittsburgh and Edgar Snyder & Associates have partnered to bring an award-winning program geared toward preventing underage drinking and other destructive behaviors to thousands of middle school students in western Pennsylvania this school year.

Road Radio USA is a simulated "live radio broadcast" that has been conducted at more than 25 middle schools in the region. The program was founded by Jim Mothersbaugh, the survivor of an alcohol-related crash. Mothersbaugh incorporates music, lights, sounds and his own gripping, personal account in a multimedia assembly that often leaves students riveted.

Road Radio will make a number of stops next week, including:

West Mifflin Middle School
9:30 a.m.
Monday, March 20
600 students

Penn Hills High School
9 a.m.
Wednesday, March 22
550 10th graders

Steel Valley Middle School
1 p.m. and 2 p.m.
Friday, March 24
520 students

"The power of this program is that it's interesting, funny and engaging for the students, but at the same time, Mr. Mothersbaugh is delivering a powerful message about the negative consequences that underage drinking can have," said Barbara A. Gaines, MD, director of the Benedum Trauma Program at Children's. "Children's was interested in partnering with Edgar Snyder to bring this program to the region because as trauma experts, our goal is prevent the devastating injuries teens can suffer when drugs and alcohol are involved."

"If this program prevents just one young person in western Pennsylvania from abusing alcohol, it is well worth it," Attorney Edgar Snyder said.

The Road Radio assembly addresses the consequences of destructive behaviors and teens' misconceptions about the use of alcohol, tobacco and drugs. Questions are posed to Mothersbaugh from students who "call in" to the radio program.

Mothersbaugh was a high school senior when he and three friends were involved in an alcohol-related crash. The crash killed one of his friends and left Mothersbaugh in a coma and paralyzed. He has since recovered, but continues to deal with memory loss, fatigue, cognitive problems and the psychological impact of the crash.

Editor's note: Media are invited to attend any of the assemblies and can contact Children's and Edgar Snyder & Associates to arrange interviews.

 

Contacts:
Marc Lukasiak, Children's Hospital of Pittsburgh, 412-692-7919 or 412-692-5016
Lisa Rosen, Edgar Snyder & Associates, 412-394-4427

Last Update
December 20, 2011
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Last Update
December 20, 2011
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