Kohl's Hard Heads Helmet Program

UPMC Children’s Wants All Kids to be a Hard Head

Kids – wear a helmet every time you’re on wheels!

UPMC Children's Hospital of Pittsburgh and Kohl’s department stores work together to present "Hard Heads," a community-based program to educate children of all ages on the importance of wearing a helmet correctly, and at all times, while riding anything on wheels.

Hard Head Patrol

Throughout the summer, UPMC Children’s Hospital employees and medical staff, otherwise known as our Hard Head Patrol, will patrol their neighborhoods to raise awareness about helmet safety.

  • If they identify a child who is wearing a helmet, that child will receive a reward. If the helmet is worn incorrectly, the UPMC Children’s staff member will help the child make adjustments.
  • Children who are spotted without a helmet will be given a coupon for a free helmet and fitting that can be redeemed at various community locations including UPMC Children’s satellite locations on select days. View the Hard Head Helmet Fitting Schedule.

Kids stopped by a member of our Hard Head Patrol will automatically become a Hard Head – indicating they understand the importance of helmet safety and wish to be injury-free.

Wearing a Helmet Can Save Lives

Brain injuries are often life-threatening and life-changing, yet only 29 percent of children admitted to UPMC Children’s for bike injuries were wearing helmets when the injury occurred. By doing so, more than 85 percent of all head injuries could be prevented. It is our mission to help parents and children learn that the simple act of wearing a helmet can save lives.

Parents, please note: Local authorities are aware of this program and all volunteers are required to display their UPMC Children’s Hospital of Pittsburgh ID badge and Hard Head button at all times.

This message has been sponsored in part by Kohl’s Hard Heads Program. Learn more about Kohl’s Cares.

Injury Prevention Helmet Fitting cartoon

Injury Prevention Bike Safety cartoon